Among all the types of marketing, content marketing has exploded in popularity, and for good reason. Content development has become the go-to method for a marketing agency to ensure long-term, sustained growth for their clients’ online presence. But something is missing in content marketing for the B2B space: knowing your audience. But before we jump into the urgency for proper targeting and service connections for your business, let’s clarify content.
Today we received what appeared to be a legitimate RFQ through the contact form on our website. It came from a guy named Jason, looking to produce a new website. Sounds simple enough, but it’s always good to be on the lookout for website scam. See his email below and see if you notice any red flags:
Social media is a great tool to help you connect with customers. Keep reading to learn how social media can increase your lead conversion.
The nuances of social media can confuse even some of the best marketers. Especially with how quickly social platforms are changing and developing. The tactics involved in lead conversion can be so sly now, you’re not even aware that it is a sales funnel. (more on those later)