The Benefits of Hiring a Creative Agency
Did you know that about 60% of a creative agency’s time is devoted to working on developing a digital marketing strategy? What about the fact that creativity is cited as the number one most valuable asset of CEOs?
According to an article in the Harvard Business Review, creative advertising is far more effective on consumers than those that fit that standard advertising mold. But is your marketing unique and creative in the right ways?
Instead of copying the latest marketing trends, your brand needs to be the one using them before anyone else does. To ensure that happens, you’ll need to work with a creative agency.
In this post, we’ll tell you all the benefits to you, your products, and what your overall brand will get from hiring a creative agency to handle your digital marketing, content plan, and overall advertising campaign.
They Know How To Work With (Almost) Any Budget
No matter how much cash you have to spend on your marketing campaign, one of the best things about working with a creative agency is that they know how to get the most bang for your buck.
First of all, they have industry connections and networks that may help you to get the same services and strategies used by Fortune 500 companies, for a fraction of the cost. Plus, if you’re taking a DIY approach to your marketing strategy, it’s easy to get confused or be taken advantage of when it comes to how much things should really cost.
Instead of trying to up-sell you, a good creative agency will work within your budget, tell you what kind of growth you can expect for the funds you have, and will make sure to allocate that money in the most effective way.
Plus, remember that they want to help your business increase its profits because they want you to continue to work with them. It’s a situation where, when you do well, everyone wins.
Another way to save money is to negotiate creative agency services through a barter program. Biz-X or Saturn Barter have a Northwest or National presence and can oftentimes provide agency services with 100% trade. That means no cash out of your pocket! (Olive Group is part of the Saturn Barter network and have done a number of trade jobs!)
They Have The Experience You Don’t
So, you saw a great idea for an ad campaign on social media. You think it’s great, and you’re ready to implement it into your marketing strategy ASAP. But is it right for your brand? Will it be effective? Will it grab the attention of your target market? Is it original?
The reality is that, when you try to do things on your own, you can end up making a lot of very expensive (not to mention potentially damaging) mistakes.
Instead of going all Amelia Earhart and exploring on your own, think of hiring a creative agency as an investment into the future growth of your company. In addition to creating dynamic and consistent advertising and marketing strategies, these agencies will also be able to measure the effectiveness of your current plan.
There’s no reason to keep doing the same thing if it’s not doing anything to build your brand. A professional will tweak your current campaign until it’s just right. They’ll use hard data to inform the choices they make, and they’ll be able to use what does work in future marketing plans they create for you.
They Can Multi-Task
These days, you probably know that you can’t just publish a blog post once a month and expect to see your brand’s website at the top of the Google search engine results.
Instead, you have to get on lots of different social media platforms, engage with your followers, post constantly, check your website for broken links, create linkbuilding campaigns, draft email marketing plans, and….
You get it.
In today’s hyper-competitive digital world, you truly do have to be on – and accessible – at all times. If your site is down for even five minutes, it’s likely you’ve lost a sale. What would that impact be if your site was down for a week, and you had no idea?
A creative agency doesn’t just create engaging content and ideas – it also helps to make sure your site is always operational, secure, and frequently updated. Be honest with yourself. With everything else you have to do in a single workday, do you really have the time to dedicate to answering Tweets all day?
Chances are, not really. So why not hire someone that doesn’t just know how to “speak social media,” but whose entire job description is handling how your business presents itself online?
They Can Optimize Your Website Design
Of course, building an effective website and digital marketing campaign isn’t just about content. It’s also about creative, intuitive, and fast/responsive website design. Keep in mind that how long people spend on your website impacts where you fall in the search engine rankings. If your website is slow to load, difficult to use, or just unappealing, people are going to click away fast, and you’ll end up on the pages of search engine results no one bothers to visit.
A creative agency gives you access to the latest trends in graphic design. It knows exactly what should go where on your website in order to increase your conversions. These professionals even know which fonts, colors, and images are the most effective for your target market.
Keep in mind, too that people aren’t only accessing your website from their desktop computers. In today’s world, they are also getting on your website from their smartphones and other mobile devices. Even if you think you know a lot about website design, if your site isn’t optimized for mobile users, you’re going to lose serious business.
When these services are available, informed, and cost-effective, there is no reason why you shouldn’t be using them to help you meet and beat your business goals.
Ready To Hire A Creative Agency?
Thanks to this post, we know you’re likely interested in using the variety of services that a creative agency offers your brand. Are you tired of making changes to your website without seeing any results? Do you feel like your current marketing plan is just missing the mark? Have you run into trouble with social media and are looking to rebrand and overhaul your image?
No matter what kind of challenge you’re facing, we’re here to help.
Spend some time on our website and get in touch with us today to learn how we can take your website and brand from “blah” to “wow.” Find out your website’s score today, then learn how we can raise it and your brand!