The dictionary says that Allure means “the quality of being powerfully and mysteriously attractive or fascinating.”

Can a marketing group, based in Tacoma, Washington bring Allure to your business?  Could a marketing firm help you attract the types of customers you are interested in?

Let’s walk through a customer pain point today and discuss how we could bring the allure back to their business.

Let’s imagine for a minute we have a customer who had their cousin, who knows “graphic design” to create them a flyer.  Let’s imagine it looked something like this:

This is OK right?  Not great, but there is certainly worse design out on the web.  A little early 2000’s in design, but where it the Allure?  Where is the call to action (CTA) or the interest that draws the viewers attention?

To draw the allure to our marketing group, we’ve got to provide great visual design that tells a story, creates visual interest and provides the customer a story that they can connect to.  Let’s look at this next one as an example:

Now this ad tells you immediately, right off the bat what it is about and who we are marketing to.  It has the allure to match the type of clientele the business wants and is clear, concise and attractive.

A graphic design agency must use color, font style, and design to convey a message or feeling and drive their audience to an action.  That action in turn could be a phone call, email, website visit, social media interaction, etc.  Hopefully something that is trackable and results in a positive return on investment (ROI).

If you have an interest in bringing some allure to your business through graphic design, web design, video production, motion graphics or social media, please don’t hesitate to reach out.