Useful Tips on How to Succeed as a Micro Social Media Influencer

Social media influencers are online personalities that have amassed a large following and earned credibility in a specific niche. Whether it be fashion, fitness, travel, or lifestyle – these influencers have become an authority on what they post about. When a business is looking to market their products online, they often seek out influencers within a similar industry to help with promotion. For example, say a surfboard company is looking to promote their brand through Instagram. This company could then employ the help of a surfing influencer, who would create posts on their page using products from this specific brand. Thus, actively promoting the brand’s products to their loyal followers.

What Is a Micro Social Media Influencer?

A Micro social media influencer usually has less followers than larger influencers and specialize in a particular niche, rather than many. Micro influencers are often considered an expert in what they create content for. 

How Many Followers Do Micro Social Media Influencers Have?

A micro social media influencer typically has amassed between 1,000-100k followers. While this is substantially lower than a mega-influencer, with around 1 million+ followers, it doesn’t represent a lack in quality. Since some followers are bots or inactive users, high numbers don’t always equal more return. The smaller follower base that micro influencers have acquired are more likely active users.   

Tips for Succeeding as a Micro Social Media Influencer

Tips for Social Media Influencing

Marketing yourself as a micro social media influencer isn’t entirely unlike marketing a business. You are the brand in this case, and your goal is to promote your name, online persona, and content. Below are some helpful tips for getting started: 

1: Set Goals for Yourself

Before you rush off to start your new career as a social media influencer, make a list of goals. The better you understand what you hope to achieve with your online content, the easier it will be to get started. While not everything always goes to plan with our goals, it still helps to know exactly what you want to happen. Setting goals for yourself also allows you to measure your rate of success throughout the process of self-promotion. These goals can include your ideal number of followers and who you hope to collaborate with in the future.

2: Decide What Type of Influencer You Want to Be

As a micro social media influencer, it’s best to have 1 specific niche you specialize in. By focusing on a single niche, you’ll make it easier for users on the platform to identify what you’re all about. Additionally, brands within your chosen niche will have an easier time determining if you’re the influencer to promote their brand. You want both businesses and social media users alike to trust you as a credible source for the topic you cover. If your page is all over the place as far as your content goes, you may have trouble gaining traction. Remember – people like consistency in their content.

3: Choose the Social Media Platform You Want to Start With

If you’re just starting out, it may not be the best idea to create social media pages on every available platform. Keep in mind that every page you open for this new endeavor is going to need daily maintenance. Checking messages, tracking progress, creating content, etc. Don’t overburden yourself with too many pages in the beginning. Instead, decide which social media platform you want to establish yourself on first and start there. If you create too much work for yourself, your content will suffer for it and you’ll burn out, fast!

If you’re unsure of where to start, research is always going to be your friend here. Familiarize yourself with influencers in a similar niche and see what platforms they’re most popular on. You can also analyze which sites are most popular with your target audience. There is plenty of info online that can help you decide which social media platform is right for you.

4: Find a Good Social Media Management Tool

If you already have multiple social media pages that you’re trying to maintain, find a good social media management tool. Online tools like Hootsuite and Loomly offer a plethora of social media management services. Additionally, social media management tools can also provide some insight into what’s trending online and recommendations on what to post.

5: Network with Other Influencers

Look for popular influencers within a similar industry and try to engage with them and network when applicable. Doing so may open up the doors for future collaborations with other influencers that would benefit both parties. Don’t try to force interaction by spamming their inboxes with collab requests though. A simple follow, like, and commenting on posts is a good place to start.

6: Be Prepared for a Lot of Work

Being a micro social media influencer isn’t just snapping pics with various products for cash. It takes a lot of work to stay relevant in the fast-paced world of social media. Keeping up with trends, writing quality content daily, and engaging with your followers regularly is the key to success.

The Bottom Line

While becoming a micro social media influencer can be a challenge, it’s not impossible to succeed in the industry. As long as you’re dedicated and ready to work hard to achieve your goals, you can make your dream a reality. Just remember that success never happens overnight – these things take time and patience. If you try to rush the process, you risk sacrificing the overall quality of your content.

If you’re in the Tacoma area and need marketing assistance from a local marketing agency, call Olive Group today at (253) 785-9623 and schedule your free marketing meeting!