Olive Group's Jake Nyman Speaks About Marketing at UW Tacoma

UW Tacoma Hosts Guest Lecturer Jake Nyman

The owner of Olive Group, Jake Nyman, recently spoke to the VIBE (Veterans Incubator) at UW Tacoma. Jake was invited to speak to the audience for their weekly brown-bag series as part of UW Tacoma’s offerings to military veterans interested in beginning a career as an entrepreneur. Thomas Kuljam runs the VIBE program at the University of Washington Tacoma and this is what Thomas had to say about Jake:

“Jake started the Olive Group over 12-years ago in Los Angeles, then moving his business to Seattle, and finally realized Tacoma was a better environment for his company. He and his family moved to the Stadium District four years ago. Proven track record in the multi-media industry, Jake helped many businesses maximize their full potential resulting in better outcomes for the business owners and their customers. Jake is the Vice President and board member of the Transportation Club of Tacoma, and board member of the Tacoma Technology Hub and Tacoma Community College. Jake received his graduate degree from National University and his undergraduate from Washington State University, Go Cougs!!!” – Thomas Kuljam

Topics of Discussion For Marketing Services at UW Tacoma

Jake began the lecture series discussing what marketing is and how managing a Tacoma Marketing Agency is a challenge, but is very rewarding. Jake answered questions on running a small business, how to reach customers in your target demographic and how he is excited to partner with the VIBE program at UW Tacoma and provide in-kind services for their business plan competition. Jake covered topics such as SEO, generating business leads, and how hiring an agency for your marketing services is often the best plan.

Below you’ll find the video highlighting the many aspects of marketing services and branding your business.

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Do you have an interest in having Jake speak at your next event? Or do you have a marketing need? We offer FREE Discovery Sessions to learn more about your business! Contact us below!

Video Marketing

Video marketing is an incredibly effective tool for reaching your target audience. People retain 95% of the core message featured in a video over the 10% they would get from reading it in text. With this in mind, it’s important that we utilize video promotion for your brand.

Email Marketing

Newsletters and commercial emails that encourage new and returning customers to shop your brand. Whether these emails are ads, seasonal messages, or sales promotions – email marketing is an essential tool in our business marketing strategies.

Photography

Olive Group makes use of high-quality images to enhance written content, engage readers, and capture your audience’s attention. Some places where images can be used include blogs, web pages, advertisements, and social media.

Online Branding

We make sure the content that is presented online for your business correctly represents what your brand is all about. Ensuring that your brand’s online identity is on par with your business’s core message is pivotal for an internet marketing strategy.

Social Media

We make use of popular social media platforms like Facebook, Twitter, etc. to reach a business’s target audience on a broader scale. 8 out of 10 people in the U.S. alone are currently using social media, so having pages on these networks is important.

Blog Posting

By developing a blog for your business, we can increase your visibility through search engines and increase traffic to your site. Additionally, a strong blog can help present you as a greater authority on the products or services you offer.

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