Marketing For Today's Business In A Digital World
Results is what marketing should provide. Whether that is new opportunities, new sales leads or brand awareness, marketing done well hits the desired results. Marketing continually evolves, taking center stage as the primary form of business promotion and outreach. As a digital marketing agency, Olive Group specializes in helping businesses of all sizes achieve greater brand awareness and strategic goals. With 16 years of marketing experience, our team understands what it takes to reach your customers.
Online Marketing Services
The business world is becoming more complicated and that’s why we are always evolving our approach to marketing. When working with a business, we utilize the best, and latest, tools available to develop effective marketing strategies. But when it’s not working, we use data and market response to make a pivot. We’re a partner with your business, and we treat you like a partner. Your success is important and we treat it as such. Some of our marketing services include:
Video Marketing
Video marketing is an incredibly effective tool for reaching your target audience. People retain 95% of the core message featured in a video over the 10% they would get from reading it in text. With this in mind, it’s important that we utilize video promotion for your brand.
Email Marketing
Newsletters and commercial emails that encourage new and returning customers to shop your brand. Whether these emails are ads, seasonal messages, or sales promotions – email marketing is an essential tool in our business marketing strategies.
Photography
Olive Group makes use of high-quality images to enhance written content, engage readers, and capture your audience’s attention. Some places where images can be used include blogs, web pages, advertisements, and social media.
Online Branding
We make sure the content that is presented online for your business correctly represents what your brand is all about. Ensuring that your brand’s online identity is on par with your business’s core message is pivotal for an internet marketing strategy.
Blog Posting
By developing a blog for your business, we can increase your visibility through search engines and increase traffic to your site. Additionally, a strong blog can help present you as a greater authority on the products or services you offer.
Content Creation & Management
Don’t overwhelm yourself trying to manage a business and management of your marketing and brand presence alone. At Olive Group, we go the extra mile for our clients by managing your social media posts, blogs, social presence, brand and other marketing content so you can focus on running your business.
Web Optimization & Brand
One important step to successful marketing is ensuring that your web content is properly optimized and meets the quality and consistency of your brand. Your website should be the face of your brand and be consistent an array of devices. Optimizing your online presence and having a consistent brand requires thorough digital marketing, which includes some of these services you can expect from us:
Local SEO
Local SEO is focused on specifically targeting consumers in your area. This is especially useful for small, on-site businesses that rely on local sales over online commerce. So, if someone searches “Bakery near me,” and you own a nearby bakery, local SEO ensures that your business appears in their query.
Mobile Optimized
Your website should be easily accessible to the millions of smartphone users that use the internet daily via mobile phones. We can make this possible by helping you create a more responsive design that loads quickly and looks great on any device.
Consistent Brand
Simply put, how your customers talk about you. It's more than just your logo, branding consists of the fonts, colors, tone of voice, and knowing who you're speaking to. Some instances where brand is important include blogs, web pages, advertisements, and social media, etc.
Developing A Marketing Strategy
Olive Group doesn’t have a one-size-fits all approach to creating a business marketing strategy. Instead, we take an in-depth look at your business type, your goals, and your story to help determine what steps are needed to achieve success. A good strategy isn’t one-dimensional, after all: it consists of multiple layers that are brought together to form a comprehensive plan of action.
Local Marketers Helping Local Businesses Succeed
Based in Tacoma, Washington, Olive Group believes in helping the businesses in our own backyard. Assisting local businesses with their marketing needs is beneficial not just for the business itself, but our city as a whole. If you’re a south sound business, and you’re looking for marketing experts that understand the area and the people.