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Marketing

Marketing For Today's Business In A Digital World

Results is what marketing should provide.  Whether that is new opportunities, new sales leads or brand awareness, marketing done well hits the desired results.  Marketing continually evolves, taking center stage as the primary form of business promotion and outreach. As a digital marketing agency, Olive Group specializes in helping businesses of all sizes achieve greater brand awareness and strategic goals. With 16 years of marketing experience, our team understands what it takes to reach your customers.

Marketing Page

Online Marketing Services

The business world is becoming more complicated and that’s why we are always evolving our approach to marketing. When working with a business, we utilize the best, and latest, tools available to develop effective marketing strategies. But when it’s not working, we use data and market response to make a pivot.  We’re a partner with your business, and we treat you like a partner.  Your success is important and we treat it as such.  Some of our  marketing services include:

Video Marketing

Video marketing is an incredibly effective tool for reaching your target audience. People retain 95% of the core message featured in a video over the 10% they would get from reading it in text. With this in mind, it’s important that we utilize video promotion for your brand.

Email Marketing

Newsletters and commercial emails that encourage new and returning customers to shop your brand. Whether these emails are ads, seasonal messages, or sales promotions – email marketing is an essential tool in our business marketing strategies.

Photography

Olive Group makes use of high-quality images to enhance written content, engage readers, and capture your audience’s attention. Some places where images can be used include blogs, web pages, advertisements, and social media.

Online Branding

We make sure the content that is presented online for your business correctly represents what your brand is all about. Ensuring that your brand’s online identity is on par with your business’s core message is pivotal for an internet marketing strategy.

Social Media

We make use of popular social media platforms like FacebookTwitter, etc. to reach a business’s target audience on a broader scale. 8 out of 10 people in the U.S. alone are currently using social media, so having pages on these networks is important.

Blog Posting

By developing a blog for your business, we can increase your visibility through search engines and increase traffic to your site. Additionally, a strong blog can help present you as a greater authority on the products or services you offer.

Content Creation & Management

Don’t overwhelm yourself trying to manage a business and management of your marketing and brand presence alone. At Olive Group, we go the extra mile for our clients by managing your social media posts, blogs, social presence, brand and other marketing content so you can focus on running your business.

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Web Optimization & Brand

One important step to successful marketing is ensuring that your web content is properly optimized and meets the quality and consistency of your brand. Your website should be the face of your brand and be consistent an array of devices. Optimizing your online presence and having a consistent brand requires thorough digital marketing, which includes some of these services you can expect from us:

Local SEO

Local SEO is focused on specifically targeting consumers in your area. This is especially useful for small, on-site businesses that rely on local sales over online commerce. So, if someone searches “Bakery near me,” and you own a nearby bakery, local SEO ensures that your business appears in their query.

Mobile Optimized

Your website should be easily accessible to the millions of smartphone users that use the internet daily via mobile phones. We can make this possible by helping you create a more responsive design that loads quickly and looks great on any device.

Consistent Brand

Simply put, how your customers talk about you. It's more than just your logo, branding consists of the fonts, colors, tone of voice, and knowing who you're speaking to. Some instances where brand is important include blogs, web pages, advertisements, and social media, etc.

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Developing A Marketing Strategy

Olive Group doesn’t have a one-size-fits all approach to creating a business marketing strategy. Instead, we take an in-depth look at your business type, your goals, and your story to help determine what steps are needed to achieve success. A good strategy isn’t one-dimensional, after all: it consists of multiple layers that are brought together to form a comprehensive plan of action.

Local Marketers Helping Local Businesses Succeed

Based in Tacoma, Washington, Olive Group believes in helping the businesses in our own backyard. Assisting local businesses with their marketing needs is beneficial not just for the business itself, but our city as a whole. If you’re a south sound business, and you’re looking for marketing experts that understand the area and the people. 

Marketing: The Secret to Profitable Marketing Campaigns

The Secret to Profitable Marketing Campaigns

Good marketing doesn’t come easy.  You need a plan, and it’s got to be something special.

A good plan is key to marketing success. You’ll want to make sure you choose the right platform for your media, and that you’re communicating effectively.

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