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What is strategic marketing?

There is a massive shift going on under our feet.  No longer are marketing basics going to work for attracting and sustaining long-term growth in your business. There are a ton of articles floating around the web that relate to marketing and strategy. Many of them are very good and helpful, but where do you start? In an era of massive change, what brings the best ROI?

Maybe you’ve run some ads or posted something on Facebook, but it doesn’t seem to help. It doesn’t move the needle. This is where Olive Group can help.  We’ve spent 14 years marketing both large and small businesses. Marketing for companies worth hundreds of millions of dollars, along with startups operating on hope, passion and a great idea.  Strategic Marketing starts with telling your truths.

Reach out to us now and describe the needs of your business.

We are marketing Strategists.

We help move the needle toward an audience that wants to hear your message. It’s no accident that you’re reading this page.

Our approach to marketing differs in that we strategize. We provide honest, straight forward strategic recommendations based on real data, analytics, trends, competition and our professional experience. We are determined to help. Even if helping means giving out homework; or telling our customers that based on our research, your assumptions are wrong. We strive to be flexible, understanding, and honest. The truth can sometimes hurt.

We too are a growing business, and understand that figuring out this “marketing thing” can be tough. A clear plan, a solid foundation, and a real strategy can have massive impact. (Don’t take just our word for it, see some of our case studies here) Let us help you create a marketing strategy and a memorable customer experience today!

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Learning why is an important initial step

Learn Your Business Truths – A Strategy Session is imperative to properly assess a business-wide truth to build your brand around. We believe every business needs a solid strategy and we walk through a full strategy session that includes a full day session and includes many stakeholders from the business.

What do you say you are? What do you have planned? And what are your current unique strategies? Before you run an ad, or buy media, we want to be able to accurately describe who you are and stand on a solid understanding of your plan and strategies.

Why is a strategy important? Because of Targeting, Forecasting, and Truth-telling – If a town had a curfew, emphasizing nightlife would be a mistake. If a business had great surfing equipment, but no hotels, restaurants or others attractions promoting visitors, the message would create confusion. We want to ultimately conclude with having a clear understanding of who you’re targeting, what we’re forecasting and how to tell the simple truths about your business.

3 Ideas we believe are imperative for strategic success

Get Buy-In – Any brand promotion must have a buy-in from numerous leaders in the business. Ideally, unanimous support would make executions much more seamless. All groups may not agree, but they need to be heard.

Get Bring-In – If buy-in is agreement, bring-in is engagement. We need business engagement to embrace a phrase, logo, or campaign in order to maintain that identity and present a unified front. It’s also a lot more exciting when the business leadership is visibly excited. Signs in windows, t-shirts, using the phrase and derivatives of it in ads and promoting champions of the message, etc.

Sales, Marketing, Leadership, & Operations – We desire businesses to have ongoing meetings that cover all the aspects of clear messaging and allow for a clear understanding of marketing failures, individual expectations, and opportunities for business growth beyond those groups.

STRATEGIC SITUATIONAL ANALYSIS

KEY TRUTHS, EXECUTIONS & MEASURABLE EXPECTATIONS FOR YOUR BUSINESS

And what we aim to accomplish

KEY DELIVERABLES PHASE I

Marketing Strategy SessionWe begin all strategy work with a client strategy meeting & discussion group with a full-day session broken into segments to develop a baseline for your marketing strategy. Strategy includes working through the story of your business and why your business does what it does.  It lands on a clear, concise statement that explains your business, what makes your business different than the competition, and the complete story including hero, problems, guide, plan and action items for success. 

KEY DELIVERABLE PHASE II

Persona Development - Research and Development of your target persona that solidifies the demographics, behaviors, interests and more of your specific audience. This research uses data from 230 million people and pulls data from companies like Axciom, Oracle, Experian and Epsilon, who collect purchase and activity data to assist in targeting. We develop your target personas from this real time data. These database companies obtain their information from many organizations, like credit card companies, Facebook, other social media, loyalty cards and more. We're accessing data from some of the worlds largest and most advanced databases and compiling relevant data to help you understand who your target audience is.

KEY DELIVERABLES PHASE III

Marketing Strategy Development consists of the Writing and Development of a 24+ page document describing the storyline of your business, action items, personas, key phrases, competitive analysis, market research, keyword analysis, recommendations, and a full marketing strategy for your business.  This will include media buy recommendations and direction for marketing your business that will drive action plans for the next 2 - 3 years.

Why is a strategy important? Because of Targeting, Forecasting, and Truth-telling

We want to ultimately conclude with having a clear understanding of who you’re targeting, what we’re forecasting and how to tell the simple truths about your business.​

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About

Olive Group believes in a better way to do business marketing. Based around the concepts of client partnership and business integrity, Olive Group utilizes a unique marketing strategy with each client that allows us to understand what each client needs, why they exist, who they are truly targeting, and what executions need to take place to make those strategies come to life.

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Hours

Monday – Friday
9AM – 5PM