It’s easy to fall into patterns with your email marketing strategy and not come up with anything fresh or new. After all, email is one of those things you can set and forget, right? If your results are less than stellar, it’s probably time to redo your process and re-engage your subscribers.
What is the lifetime value of a loyal customer? You want people who buy from your company over and over. Figuring out the magic formula that makes them raving fans willing to open their pocketbook requires a lot of foresight and attention to the customer experience (CX), though.
Starting a small business is an exciting venture, but it also comes with many challenges. If you’re not already familiar with accounting and business law, the early stages of starting a business can be stressful. Thankfully, there are resources at the federal, state, and community levels to help you get started. Read on for tips to make your start-up journey as smooth as possible.
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