Copywriting is simple. That’s the general consensus. Fingers to keyboard, subject matter with an outline and a clear plan of action, and boom. Copy. Simple. Simple and wrong. Copywriting is a strategic solution to any and every small business, and it is the glue of marketing strategy.
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Almost 10 years ago — in what seems like another lifetime — I managed a buffet-style pizza restaurant in my North Carolina hometown.It was a brand new restaurant, and very busy. Much of the work was in the prep-time. We cut veggies, folded boxes, and prepped the dining room for service. While all of these items took time, what took the most amount of time was making the dough.
Among all the types of marketing, content marketing has exploded in popularity, and for good reason. Content development has become the go-to method for a marketing agency to ensure long-term, sustained growth for their clients’ online presence. But something is missing in content marketing for the B2B space: knowing your audience. But before we jump into the urgency for proper targeting and service connections for your business, let’s clarify content.
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