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The secret to great content is your expertise, paired with a clear target audience and accurate analytics.

Brad Caldwell, Director of Strategic Marketing

Olive Group Blog

Marketing Tactics 101: 7 Small Business Marketing Tips

Small Business Marketing Tactics

Recent studies show that 73% of small businesses invest in social media marketing. 

While there seems to be a lot of success in social media marketing, is that the only kind of marketing strategy a small business should be engaging in?

Good question! There certainly are other ways that small businesses can make the most of their marketing budget and ad spend.

Let’s dive in and find out more about some of the best small business marketing tactics.

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Copy That: Does Copywriting Matter?

Every inch matters. Every dollar counts. So why make copywriting the unitasker of your marketing strategy.

Copywriting is simple. That’s the general consensus. Fingers to keyboard, subject matter with an outline and a clear plan of action, and boom. Copy. Simple. Simple and wrong. Copywriting is a strategic solution to any and every small business, and it is the glue of marketing strategy.

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Olive Group believes in a better way to do business marketing. Based around the concepts of client partnership and business integrity, Olive Group utilizes a unique marketing strategy with each client that allows us to understand what each client needs, why they exist, who they are truly targeting, and what executions need to take place to make those strategies come to life.

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