We are a deeply visual species, meaning that we make selections on what we eat, how we dress, and what products we buy based on their visual appearance before anything else. That’s why businesses invest so much time and effort into their creative marketing.
Marketing Collateral supports the services you’re offering
The classic definition of collateral is “something promised as security for repayment of a debt, to be forfeited in the event of a default.”
Some synonyms include ‘security’ and ‘guarantee.’ So, how does that translate to marketing collateral? Well, just as traditional collateral proves that someone will pay their debt, your marketing collateral proves to potential customers that you are who you say you are, and that when you say you’ll do something, it will get done. It’s a broad term, encompassing the entire collection of media that supports the products or services you’re offering.
How Good Graphic Design Is A Must For Your Brand And Your Website
Have you ever considered how important graphic design is to your website? We all know the value of strong content, but this doesn’t mean we should ignore the graphics.
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