Do You Have the Right Marketing Collateral?

Marketing Collateral supports the services you’re offering

The classic definition of collateral is “something promised as security for repayment of a debt, to be forfeited in the event of a default.”

Some synonyms include ‘security’ and ‘guarantee.’ So, how does that translate to marketing collateral? Well, just as traditional collateral proves that someone will pay their debt, your marketing collateral proves to potential customers that you are who you say you are, and that when you say you’ll do something, it will get done. It’s a broad term, encompassing the entire collection of media that supports the products or services you’re offering.

Read More

5 Things You’re Getting Wrong With Your Graphic Design Services

What You’re Getting Wrong About Graphic Design Services

It’s safe to say that graphic design services have come a long way.

Digital marketing is on the rise. That means you’re no longer limited to paper-based products such as banners or flyers. Now, your imagination can stretch far and wide thanks to software tools that make it possible to create almost any design you want.  That means it’s time to change the way you look at your graphic design services.

Read More