Almost 10 years ago — in what seems like another lifetime — I managed a buffet-style pizza restaurant in my North Carolina hometown.It was a brand new restaurant, and very busy. Much of the work was in the prep-time. We cut veggies, folded boxes, and prepped the dining room for service. While all of these items took time, what took the most amount of time was making the dough.
Marketing vs. Strategic Marketing
They are not the same.
As a marketing executive, I am often asked, “What is Strategic Marketing?” But clarifying one definition is hard, when marketing alone is challenging to define. Take a look at Merriam-Webster sometime. There is a vagueness to defining marketing that makes it nearly impossible to firmly grasp. But for the sake of simplicity and this article, lets go with this: