Business Kneads: The Pitfalls of Overworking and Underperforming
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Almost 10 years ago — in what seems like another lifetime — I managed a buffet-style pizza restaurant in my North Carolina hometown.It was a brand new restaurant, and very busy. Much of the work was in the prep-time. We cut veggies, folded boxes, and prepped the dining room for service. While all of these items took time, what took the most amount of time was making the dough.
Content is King, But Target Audience Rules the Kingdom
Among all the types of marketing, content marketing has exploded in popularity, and for good reason. Content development has become the go-to method for a marketing agency to ensure long-term, sustained growth for their clients’ online presence. But something is missing in content marketing for the B2B space: knowing your audience. But before we jump into the urgency for proper targeting and service connections for your business, let’s clarify content.
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