Among all the types of marketing, content marketing has exploded in popularity, and for good reason. Content development has become the go-to method for a marketing agency to ensure long-term, sustained growth for their clients’ online presence. But something is missing in content marketing for the B2B space: knowing your audience. But before we jump into the urgency for proper targeting and service connections for your business, let’s clarify content.
Marketing vs. Strategic Marketing
They are not the same.
As a marketing executive, I am often asked, “What is Strategic Marketing?” But clarifying one definition is hard, when marketing alone is challenging to define. Take a look at Merriam-Webster sometime. There is a vagueness to defining marketing that makes it nearly impossible to firmly grasp. But for the sake of simplicity and this article, lets go with this:
The Secret to Profitable Marketing Campaigns
Good marketing doesn’t come easy. You need a plan, and it’s got to be something special.
A good plan is key to marketing success. You’ll want to make sure you choose the right platform for your media, and that you’re communicating effectively.