Among all the types of marketing, content marketing has exploded in popularity, and for good reason. Content development has become the go-to method for a marketing agency to ensure long-term, sustained growth for their clients’ online presence. But something is missing in content marketing for the B2B space: knowing your audience. But before we jump into the urgency for proper targeting and service connections for your business, let’s clarify content.
Marketing vs. Strategic Marketing
They are not the same.
As a marketing executive, I am often asked, “What is Strategic Marketing?” But clarifying one definition is hard, when marketing alone is challenging to define. Take a look at Merriam-Webster sometime. There is a vagueness to defining marketing that makes it nearly impossible to firmly grasp. But for the sake of simplicity and this article, lets go with this:
There are lots of marketing firms out there, but how do you find the best one? Keep reading to learn how to find the best marketing firm for your business.
Let’s face it. Not all marketing firms are created equally and it’s difficult to decide on the best marketing firm for your business. You’ve got gigantic major market firms with a powerhouse staff all the way down to sole proprietors or one/two person shops. You don’t want to put your faith and money in the wrong marketing agency, just to find out they actually have a terrible track record, they’re unable to meet your business’s specific needs, or they just aren’t a good fit for your type of business.