How a Content Marketing Agency Helps your Business
You’ve probably heard of a content marketing agency. But do you know why hiring a good one can help your business?
A content marketing agency is an agency that develops branding, marketing strategies, web design, e-commerce, and more. They also produce content for your business in line with that strategy.
Hiring a content marketing agency is a fantastic way you can grow awareness, search engine rankings, and engagement with your customers, all of which can increase your bottom line. Increased bottom line leads to better profits and a more valuable ROI (return on investment).
Why Your Business Needs a Content Marketing Agency
A good content marketing agency will provide branding and marketing strategies as well as development and execution of those strategies.
Marketing today is both physical, with things like business cards and newspaper ads, as well as digital.
When building the digital platform around your business, having a great product or service and a clear brand is a good place to start.
Next, build a gorgeous new website and pages on social platforms like Facebook, Twitter, and Instagram.
After that’s all done, you don’t want to let things in your digital realm fall silent.
If you just let your pages sit there, they will quickly fall in the search rankings. You will lose followers on social media, and your business will have trouble bringing in new customers.
The best way to avoid this is to produce content, content, content!
But not every business owner or manager has the time and expertise to dedicate to great content.
According to the study “Why People Unfollow Your Brand on Social Media“, social media followers generally agree on what they are looking for from brands. Here are some of the findings:
Of those surveyed:
- “68% of our respondents said that they would want a brand to post between 1-2 times per day on Facebook; 63% on Twitter; 72% on LinkedIn.”
- “19% said they want brands to post between 3-5 times per day on Facebook; 24% on Twitter; 13% on LinkedIn.”
- “45% said that they would unfollow a brand on social media because of too much self-promotion”
- “Over 20% of respondents said that they would unfollow a brand on both Facebook and Twitter if they believed the content was boring or repetitive.”
- “Over 15% said they would unfollow a brand on Facebook, LinkedIn, and Twitter if it posted more than six times a day.”
So as you can see from this data, it’s kind of like Goldilocks: you have to find the right temperature of your audience.
Posting too little is bad, posting too much is bad, and posting boring, irrelevant content is really bad.
Of course, what to post all depends on what your brand is, what your product or service is, how big your business is, and your target demographic.
Hiring a content marketing agency is a great way to come up with a plan specific to your business and help you make it happen.
A great website makes the business look professional, has useful information and functionality, and makes the business an authority on their brand, product, and services.
Your website also needs to have enough regular visits, backlinks, and original content to rank highly on search engines like Google.
For example, a restaurant website should show important information like hours of operation, location(s), reservation options, and menu. It should also show features on what’s important for that brand: such as a chef profile for a chef-driven restaurant. In addition, links to all social sites should be included. New menu items should be highlighted, and any special features such as private party rentals or catering need to be readily available as well.
By using techniques like blogging to improve local SEO (search engine optimization), a content marketing agency can significantly increase your web traffic. Having a great website for this increased traffic will get you one step closer to an increased bottom line.
In most cases, your website should definitely feature a blog. Blogs allow companies to not only have a content production outlet that is easily shareable, it also allows them to demonstrate their authority on relevant subjects. Even more importantly, it gets you the magical value of keywords.
Think about when you google something, let’s say you are googling product X:
If your business sells product X, you want to be one of the first sites that come up for anyone that searches in your area. That makes it a whole lot easier for them to find you.
Studies show that very few people look through more than the first page of results on search engines like Google. In fact, 75% of users never look past the first page.
That makes a well developed and consistent marketing strategy a must in order to recruit new customers and remind existing ones of your presence.
A content marketing agency, such as the Olive Group, which specializes in the Pacific Northwest of the US, will do even more than just these social and website services.
Producing video content, business cards, menus, other printing needs, and motion graphics are great examples of what a content marketing agency can do to provide a great service to its customers.
If You Didn’t Know, Now You Know
To wrap things up, you need a content marketing agency for your business because:
- it will help you develop a clear brand and marketing strategy
- this strategy will help you find new customers and retain current ones
- your search engine rankings will rise, providing undeniable value for your company
- workload (and likely stress levels) for an overworked owner or manager will go down and the quality of your content marketing will go up
- your business will look professional and remain consistent across the web
When looking for a partner in your content marketing, finding the right fit for your company depends on several factors, such as location and budget. You may want to shop around for the best match.
Thankfully, The Olive Group offers free consultations for most qualifying businesses. Check us out.
Creating great content will only help to grow your business. Get started today.