LEAD GENERATION FOR BUSINESS

Lead generation is an important part of business. Having a process to get new potential customers in the sales pipeline is what keeps businesses either growing or floundering. When your customers think of your business, what do they think of? Is it: 

• Operations at your business is easy to understand and use. 
• You are sufficient in your practices and they like the way you do things
• Every time they have a problem it is solved quickly and easily by your team
• Your business provides something of true value to your customers.

To generate leads, customers must have a positive impression of your business.  To provide this positive image, we must think back to our Day 1 course which covered the buyer’s journey in the sales pipeline and the inbound process of marketing.  Each stage in the buyer’s journey must provide positive feelings to the customer and confidence they are making the right decision.  Too many times we focus on just the sales part of the customer journey, but confidence in each stage must be accomplished and repore must be built.    

For our potential & current customers, there are some simple solutions to helping them along their journey.

1) SIMPLE SOLUTIONS:  Keep your business products/services simple.

• Less time is wasted explaining the product or service to clients.
• Less money is wasted redesigning a product to look or feel better to the customer.
• Less time and money is wasted on ineffective marketing strategies.

2) SOCIAL MEDIA:  Build a successful social media marketing strategy.

• Building up your profiles on all the social media sites where your target market would most likely spend their time.
• Creating, posting and sharing content users relate to. People buy from people.
• Building a personal Twitter account rather than a business account. Twitter users simply do not engage as much with businesses.
• Joining a group on LinkedIn that your target market belongs to and becoming an active member. Like posts and engage with others on a personal level.
• Responding to questions/comments in a timely manner. 

3) FACE TO FACE:  Meet potential clients in person.

• Network: join a local association or networking group 
• Take a client out for a meal
• Speak at an event
• Host an event at your business

4) INBOUND MARKETING:  You learned about this topic on day one.  Create an inbound marketing strategy.

• Post your content regularly. If you post sporadically no one will know when or want to follow you.
• Establish yourself as an expert in your business or field.
• Write copy that is interesting and easy-to-read.
• Research and choose the best ways to get your content out to your adoring fans: paid, owned and earned.

Then, capture those emails, engage with your potential leads and keep your content current.  

If you’ve got questions, schedule a meeting with us here to discuss your business’s strategy.