CONTENT MARKETING

Great content marketing should do a lot for your business, but ignoring great content can be detrimental. Here are a few things great content marketing can do for you:

they will help you develop a clear brand and marketing strategy
this strategy will help you find new customers and retain current ones
your optimized content your search engine rankings will rise, providing undeniable value for your company
workload (and likely stress levels) for an overworked owner or manager will go down, and the quality of your content marketing will go up
your business will look professional and remain consistent across the web

Consistency across the web also includes social media. According to the study “Why People Unfollow Your Brand on Social Media“, social media followers generally agree on what they are looking for from brands. Here are some of the findings:

Of those surveyed:

“68% of our respondents said that they would want a brand to post between 1-2 times per day on Facebook; 63% on Twitter; 72% on LinkedIn.”
“19% said they want brands to post between 3-5 times per day on Facebook; 24% on Twitter; 13% on LinkedIn.”
“45% said that they would unfollow a brand on social media because of too much self-promotion”
“Over 20% of respondents said that they would unfollow a brand on both Facebook and Twitter if they believed the content was boring or repetitive.”
“Over 15% said they would unfollow a brand on Facebook, LinkedIn, and Twitter if it posted more than six times a day.”

So as you can see from this data, it’s kind of like the story of Goldilocks: you have to find the right temperature of your audience. And, your business needs to be consistent in your efforts.

Posting too little is bad, posting too much is bad, and posting boring, irrelevant content is really bad. Confused yet? Don’t be.

Content marketing is a technique that has been around since the invention of the newspaper. But now, we’re all publishing online and trying to make it past the noise and into our target audience’s mind.

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Marketing For Today's Business In A Digital World

Results is what marketing should provide. Whether that is new opportunities, new sales leads or brand awareness, marketing done well hits the desired results. Marketing continually evolves, taking center stage as the primary form of business promotion and outreach. As a digital marketing agency, Olive Group specializes in helping businesses of all sizes achieve greater brand awareness and strategic goals. With 16 years of marketing experience, our team understands what it takes to reach your customers.

Video Marketing

Video marketing is an incredibly effective tool for reaching your target audience. People retain 95% of the core message featured in a video over the 10% they would get from reading it in text. With this in mind, it’s important that we utilize video promotion for your brand.

Email Marketing

Newsletters and commercial emails that encourage new and returning customers to shop your brand. Whether these emails are ads, seasonal messages, or sales promotions – email marketing is an essential tool in our business marketing strategies.

Photography

Olive Group makes use of high-quality images to enhance written content, engage readers, and capture your audience’s attention. Some places where images can be used include blogs, web pages, advertisements, and social media.

Online Branding

We make sure the content that is presented online for your business correctly represents what your brand is all about. Ensuring that your brand’s online identity is on par with your business’s core message is pivotal for an internet marketing strategy.

Social Media

We make use of popular social media platforms like Facebook, Twitter, etc. to reach a business’s target audience on a broader scale. 8 out of 10 people in the U.S. alone are currently using social media, so having pages on these networks is important.

Blog Posting

By developing a blog for your business, we can increase your visibility through search engines and increase traffic to your site. Additionally, a strong blog can help present you as a greater authority on the products or services you offer.

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