A full service marketing company handles every channel that brings you customers under one contract: local SEO, the website, content, your Google Business Profile, paid search and paid social, monthly reporting, and the system that answers when a lead calls. It's built for owners who are done coordinating four vendors who each blame the other one. Call 844-441-0058 or Talk to Olive Group and we'll scope it on one call.
Olive Group works out of Tacoma with small and local businesses across Puget Sound — Seattle, Bellevue, Kent, Covington, Auburn, Federal Way and Olympia. We also build Columa, the AI receptionist that catches the calls your team misses, so the leads marketing produces don't leak out the bottom.
What a full service marketing company includes
"Full service" gets used loosely. Here's the specific list of what should be on the invoice, and what each piece is actually doing.
Local SEO and AI search
Service pages for each thing you sell, city pages for each place you sell it, technical cleanup, and the citations and schema that tell Google where you operate. The same work now feeds AI answers in Google's AI Overviews and in chat assistants, which pull from the same pages. Our local SEO and AI search services page covers the mechanics.
Website design and development
A site that loads fast, reads well on a phone and asks for the call. Google's page experience guidance puts a good Largest Contentful Paint at 2.5 seconds or less for 75% of visits. Most of the small-business sites we take over are double that, usually because of stacked plugins and uncompressed hero images. See how we build sites that pay for themselves.
Content marketing
Comparison pages, how-to pages, and answers to the questions your customers type before they buy. Content is what gives SEO something to rank and gives ads somewhere useful to land.
Google Business Profile management
Categories, service areas, hours, photos, products, posts and review replies. The profile has to be verified before any of it counts, and getting the primary category wrong is the single most common reason a local business sits outside the map pack.
Paid search and paid social
Google Ads, Local Services Ads where they apply, Meta for the businesses whose customers are there. Ads buy you traffic while SEO compounds. They work best when both are pointed at the same pages and the same phone number.
Monthly reporting
Calls, forms, chats and where each one came from. Not impressions. Our own tracker runs on the first of the month against the CRM, and the number we care about is attributed leads.
AI receptionist and lead capture
Marketing that generates 40 calls and converts 12 is a staffing problem, not a marketing problem. Columa answers, qualifies, books and texts back after hours. More on the stack in our AI marketing services.
How the work runs, month to month
Every agency has a process slide. Here's ours in plain order.
- Weeks 1–2: audit and baseline. Search Console, Analytics, the Google Business Profile, current ad accounts, call tracking. We write down where leads come from today so there's something to compare against.
- Weeks 2–4: fix the leaks. Broken forms, slow pages, wrong hours, missing tracking, an unanswered phone. Cheapest wins first.
- Month 2: build. Service pages, city pages, page titles and meta descriptions on anything already ranking. On our own site, roughly 450 queries sit on page one against about 75 clicks in 28 days — that gap is a title and description problem, not a ranking problem, and the same pattern shows up on most client sites.
- Month 3 onward: publish, test, report. New pages every month, ad tests, review requests, and a monthly call about leads and revenue rather than traffic charts.
Google is direct about timing: SEO changes can take four months to a year to show effect. Paid search moves in days. That's why a combined program starts with ads while the organic work compounds behind it.
What it costs and how a budget splits
Pricing depends on how many services you turn on and how many cities you want to rank in. Three reference points help you sanity-check any quote you get.
| Line item | What drives the number | Reference |
|---|---|---|
| Agency fee | Number of services, number of city pages, content volume | Compare against in-house: the U.S. Bureau of Labor Statistics puts the median annual wage for advertising, promotions and marketing managers above $150,000 — about $12,500 a month in salary alone, before payroll tax, benefits or software |
| Ad spend | Your daily budget and how competitive your category is | Budget the daily number times about 30 days, so a $35 daily budget runs near $1,050 a month |
| Total marketing budget | Revenue and growth targets | The Duke Fuqua CMO Survey has tracked marketing spend running around a tenth of total company budgets |
| Tools | Call tracking, CRM, hosting, rank tracking, AI answering | Usually the smallest line, and usually the one that proves the rest worked |
Two rules we hold to. Ad spend goes to the platform, not to us, and you own the account. And we quote against a written scope, so you can see which line you're cutting if the budget changes. Want a number for your business? Start with a free SEO audit or call 844-441-0058.
One agency or four vendors
The split-vendor setup looks cheaper on paper. In practice, the web guy won't touch the SEO guy's schema, the ads guy sends traffic to a page nobody optimized, and nobody owns the phone. You end up as the project manager for your own marketing, which is the job you were trying to hand off.
The honest downside of one agency: if they're weak at one service, you inherit that weakness across the whole program. Ask which service they do most, and ask to see work in that service for a business your size. Our client case studies are the version of that answer we can publish.
How to choose a provider
Six questions that separate the operators from the reporting dashboards.
- Who does the work? Get the name of the person writing your pages and running your ad account, not just the salesperson.
- Who owns the assets? Domain, hosting, Google Ads account, Google Business Profile, Analytics. All of it should be in your name. If an agency holds the keys, leaving costs you your history.
- What's the reporting unit? If the monthly report leads with impressions, ask for the lead count. Impressions don't deposit.
- Do they guarantee rankings? Walk if they do. Google states plainly that no one can guarantee a #1 ranking. We don't, and nobody credible does.
- How do they handle reviews? Incentivized or fake reviews are a legal exposure, not just a policy risk — the FTC's endorsement guides cover what has to be disclosed. Asking every customer for an honest review is the only program worth running.
- Do they know your market? Ranking in Kent is a different job than ranking in Seattle. An agency that treats Puget Sound as one market will build one page and wonder why the phone is quiet. See how we handle it on our Seattle marketing page.
Getting started with Olive Group
First call is about 20 minutes: what you sell, where you sell it, what your lead flow looks like now, and what happens when the phone rings. We come back with a scope, a price and a list of the first five things we'd fix. Call 844-441-0058 or Talk to Olive Group.
Frequently Asked Questions
What does a full service marketing company actually do?
It owns your whole customer-acquisition chain instead of one slice: local SEO, website build and maintenance, content, Google Business Profile, paid search and paid social, call and form tracking, and monthly reporting on leads. The point is that one team makes the site, the ads and the search work point at the same offer and the same phone number.
How much should a small business budget for marketing?
Work backward from what a customer is worth rather than copying a percentage. As a reference, the Duke Fuqua CMO Survey has tracked marketing spend running near a tenth of total company budgets. Split your number into agency fee, ad spend and tools, and make sure ad spend goes to the platform in an account you own.
How long until I see leads?
Paid search can produce calls the week it launches. Organic search is slower — Google says SEO changes typically take four months to a year to show effect. That's why we run both: ads carry the first quarter while the pages, profile and reviews compound. We report attributed leads monthly so you can see which channel is paying.
Can you guarantee first-page rankings?
No, and you should leave any meeting where someone does. Google states directly that no one can guarantee a #1 ranking. What we commit to is the work: pages published, technical issues fixed, profile managed, ads tested, and a monthly number for calls and forms with the source attached to each one.
Do you work outside Tacoma?
Yes. Olive Group is based in Tacoma and works across Puget Sound, including Seattle, Bellevue, Kent, Covington, Auburn, Federal Way and Olympia, plus clients outside Washington. Each city you want to rank in needs its own page — one page listing ten cities does not rank for ten cities, which is a lesson we learned on our own site.
What is Columa and do I have to use it?
Columa is our AI receptionist and growth platform. It answers calls, qualifies the caller, books appointments and texts back after hours so marketing spend doesn't die in voicemail. It's optional. If you already have someone answering every call inside a few rings, you may not need it, and we'll tell you that.