In 2018, a study found that your average adult spends around 142 minutes logged onto their social media accounts. By 2020, the amount of time people spent scrolling through their pages rose by 3 hours – and the number of people that are expected to access social media sites is only expected to climb within the next year. Social media marketing is critical for businesses to gain brand awareness, especially since consumers are spending less time out and about due to the pandemic, and more time browsing the web and shopping online. If there was ever a time to use social media to market your business, it’s now.