7 Characteristics of a Successful Brand
Successful brands leave a strong impression that sticks with the target audience. They stand out as an authority in their field, run consistent marketing campaigns and excel in areas their competitors do not.
According to the Small Business Administration, around 32.5 million small businesses currently exist in the U.S. Each year, new businesses start, while others fail. What is the secret ingredient that makes some brands excel and others flounder?
How to Increase Brand Loyalty on a Limited Budget
What is the lifetime value of a loyal customer? You want people who buy from your company over and over. Figuring out the magic formula that makes them raving fans willing to open their pocketbook requires a lot of foresight and attention to the customer experience (CX), though.
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