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Social Media

The Pros and Cons of Influencer Marketing

Influencer Marketing and How it Can Impact Your Brand

In marketing, Word-of-mouth drives $6 trillion of consumer spending annually. Because of this, it’s deemed as one of the most effective methods of marketing a brand. Influencer marketing describes the use of online celebrities, often with a high follower count, to promote various products on social media. Have you ever seen one of your favorite social media personalities post about a new handbag or cosmetic product they’re using? If yes, then chances are they were approached by the company that produces that product and worked out a deal to endorse that item. Though there are plenty of positive elements to using social media influencers to endorse brands, it’s not the cure-all to your marketing needs. There are some cons that need to be considered before deciding if influencer marketing is right for you. Keep reading for the Pros and Cons of influencer marketing.

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5 Tips to Increase Facebook Ad Engagement

Increasing Your Ad Engagement on Facebook

As one of the most used social media platforms, Facebook is an excellent hub for marketing products and services. It might seem scary to compete against so many brands, but there are few techniques that you can take into account.

And one thing you need to consider is Facebook ad engagement. The way users interact with your brand and engage with your posts is exceptionally crucial. Be it likes, comments, shares, or tagging your brand in a post, Facebook ad engagement can extend your organic reach.

Not only will the engagement enhance your brand’s placement on the newsfeed, but it will also expose your posts to the audience. Plus, engagement indicates your audience trusts your brand and prefers it. This is why Facebook engagement is what you should aim for. In the following blog, we will go over 5 tips that outline how to increase your Facebook Ad engagement. So stick with us and read on:

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How to Market Your Brand on Social Media

In 2018, a study found that your average adult spends around 142 minutes logged onto their social media accounts. By 2020, the amount of time people spent scrolling through their pages rose by 3 hours – and the number of people that are expected to access social media sites is only expected to climb within the next year. Social media marketing is critical for businesses to gain brand awareness, especially since consumers are spending less time out and about due to the pandemic, and more time browsing the web and shopping online. If there was ever a time to use social media to market your business, it’s now.  

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Olive Group believes in a better way to do business marketing. Based around the concepts of client partnership and business integrity, Olive Group utilizes a unique marketing strategy with each client that allows us to understand what each client needs, why they exist, who they are truly targeting, and what executions need to take place to make those strategies come to life.

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