Projections for Marketing Seattle and Beyond
The Covid-19 pandemic of 2020 that swept through the nation, and around the globe, changed not just how we function in our personal lives, but also how businesses operate overall. Because of this, Seattle marketing agencies were forced to reevaluate their approach to promotion in 2020. But now that 2020 is finally behind us and 2021 brings prospects of a brighter time, how will marketing look in the coming months? Below are some marketing projections based on current consumer behaviors in Seattle and beyond.
Consumers Will Continue to Shop More Online
People spent the majority of 2020, and most of 2021 up until recently, at home in lockdown. Which meant that more of the shopping they did was through – you guessed it – the internet. While you may assume the stores will be packed full now that restrictions are loosening, think again!
People adapted to this new way of shopping, whether they wanted to or not. So, the idea of completely changing their routine all over again tends to lack appeal. That’s why online commerce will still be a popular trend throughout 2021 and in the coming years. Your Seattle digital marketing strategy will still be just as important now as it was in 2020.
Consumers Will Be More Conscious About a Brand’s Values
2020 saw not just a pandemic, but also a nationwide rally for social and environmental awareness in our society. Whether you’re marketing in Seattle, or elsewhere, you want consumers to know that you stand for something.
Any marketing consultant in Seattle will tell you – supporting a good cause is great for building trust with consumers. Brands with tone-deaf marketing campaigns or those who don’t try to connect with consumers will be fighting an uphill battle. This is truer now in 2021 more than it’s ever been.
Data Research Will Be More Important Than Ever
Paying close attention to consumer behavior and how it will affect or dictate marketing strategies has always been important. Following the pandemic, however, the business world was reminded of exactly how quickly marketing trends could change.
In 2021, marketing companies in Seattle are keeping an even closer watch on consumer data for any signs of change. Identifying those shifts in consumer habits earlier allows us to adapt strategies accordingly. Like a chess game, you always want to be several moves ahead of your opponent – and marketing is no different.
There Will Be a Greater Focus on Video Advertising in Digital Marketing
96% of consumers upped their video consumption in 2020, and that number isn’t expected to decrease anytime soon.
Sure, digital marketing agencies in Seattle have always considered video an important component for promotion, but it’s playing an even greater role now. Expect brands to direct more of their marketing budgets towards video in 2021.
Promotional Events Will Evolve
In addition to all the other changes 2020 brought to our day-to-day lives, it also changed how events were held. The Macy’s Thanksgiving Day Parade was streamed online rather than attended in-person, talk shows were filmed without an audience, etc. The country found entirely new ways of hosting gathering without even being in the same room.
While hosting events online doesn’t always have the smoothest outcome, it did mean that more people were able to participate. In 2021, it’s safe to say that businesses will continue to experiment with virtual or even hybrid events for promotion.
Influencer Marketing and Social Media Marketing Will Increase
In 2021, there will be an increased focus on social media promotion by marketing firms in Seattle. Many who began using the platforms daily throughout 2020 to interact with loved ones have continued this practice in 2021. Brands will be making a greater effort to use social media sites like Twitter and Instagram to reach their audiences.
To increase their odds of successful digital marketing campaigns, brands are also turning to influencer marketing for help.
A Greater Focus on Customer Retention in Digital Marketing
Research has proven time and time again that customer acquisition is actually more expensive than customer retention. Due to the financial effects of the pandemic, many businesses are now focusing more of their marketing efforts on retaining already established customers.
Think about it – attracting new customers is essentially starting from scratch to build trust and get their attention. Long-term customers, however, already trust your brand and don’t need convincing to purchase from you.
Marketing Seattle Will Take on a More Practical Approach
The loss of incomes and salary cuts that many experienced during the pandemic changed how people spent their money. Consumers are more conscious of their wallets – making them less likely to spend on items deemed a luxury rather than necessity.
Digital Marketing Agencies in Seattle in 2021 will focus less on the frill and more on the overall value of products to consumers. As an example – say you’re marketing a brand of cleaning supplies. Instead of promotional content focusing on flowery fragrances, you’ll instead redirect your efforts to emphasizing how effective the products are in comparison to similar products. It will be more effective in 2021 to show consumers why they need a product and its benefits.
Marketing Agency Seattle WA
Seattle is a fast-past, tech savvy city that plays host to a plethora of big-name brands, like Amazon. So, you’re going to need the best marketing team to stand out from the competition. If you’ve Googled “digital marketing firms Seattle” and the sheer number of agencies to choose from has you feeling overwhelmed, don’t panic! Instead, call Olive Group and schedule a free marketing meeting with us today!
Social media marketing, online branding, and more – Olive Group has all the tools needed to help you achieve your marketing goals.