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Content is King, But Target Audience Rules the Kingdom

Among all the types of marketing, content marketing has exploded in popularity, and for good reason. Content development has become the go-to method for a marketing agency to ensure long-term, sustained growth for their clients’ online presence. But something is missing in content marketing for the B2B space: knowing your audience. But before we jump into the urgency for proper targeting and service connections for your business, let’s clarify content.

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What is Strategic Marketing?

Marketing vs. Strategic Marketing

They are not the same.

As a marketing executive, I am often asked, “What is Strategic Marketing?” But clarifying one definition is hard, when marketing alone is challenging to define. Take a look at Merriam-Webster sometime. There is a vagueness to defining marketing that makes it nearly impossible to firmly grasp. But for the sake of simplicity and this article, lets go with this:

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Do You Have the Right Marketing Collateral?

Marketing Collateral supports the services you’re offering

The classic definition of collateral is “something promised as security for repayment of a debt, to be forfeited in the event of a default.”

Some synonyms include ‘security’ and ‘guarantee.’ So, how does that translate to marketing collateral? Well, just as traditional collateral proves that someone will pay their debt, your marketing collateral proves to potential customers that you are who you say you are, and that when you say you’ll do something, it will get done. It’s a broad term, encompassing the entire collection of media that supports the products or services you’re offering.

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Olive Group believes in a better way to do business marketing. Based around the concepts of client partnership and business integrity, Olive Group utilizes a unique marketing strategy with each client that allows us to understand what each client needs, why they exist, who they are truly targeting, and what executions need to take place to make those strategies come to life.

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