How a Social Media Specialist Boosts Your Web Traffic
So… your website is constantly being updated and maintained. Awesome! You’re off to a good start. You’re creating killer blog posts that highlight products and even include keywords. You have a contact form on your website, and you’re even showing up on Google My Business. A huge amount of web traffic must be right around the corner right?
But wait. You’re still not seeing the number of hits, conversions, and level of buzz you need to beat out your competition.
What’s missing?
A simple answer. A serious social media marketing strategy.
Social media is a crucial part of not just your digital marketing plan, but your advertising and branding strategy as a whole.
But what if you don’t have the time, the skill set, or the technical ability to do it yourself? Then it’s time to look into hiring a social media specialist.
In this post, we’re going to walk you through the top 5 things a social media specialist can do for your posts, followers, and web traffic that you might not be able to accomplish on your own. Use these tips to attract more visitor to your website today.
1. A Social Media Specialist Ensures You’re Connecting The Right Way
Have you ever read something online that made you feel embarrassed for the person or company that wrote it?
Something that’s so clearly an attempt to use “industry lingo” or to look “cool” that it makes you never want to do business with them?
Yeah. Don’t be that company.
Hiring a social media specialist doesn’t just mean connecting with your target market through the right channels, it also means you’re speaking to them in their language.
That’s what’s going to get you more web traffic – because people want to learn more about the products and brands they feel a connection to.
Unlike your teenage kids, you don’t have 9 hours a day to spend on social media because you’re meeting with clients, running a business, and managing employees.
That means you probably don’t know the latest #TrendingTopic on Twitter, the viral meme everyone’s talking about, or the newest slang you’re supposed to care about.
The good news?
Your social media expert does.
In fact, that’s half of their job – being up on anything and everything in Internetland and Internet speak, no matter how “trivial” you think it might be.
They can use this language to hook people on social media, so you’ll gain more followers. Then, you can post links to your website, ensuring they’ll visit it.
2. They Use Serious Testing And Analytics To Find What Works
If you’ve spent five minutes on social media, you know there is truly something out there for everyone.
You also know that you can’t apply a “one-and-done” approach to your social media marketing.
Social media specialists have the skill set to implement the most productive digital marketing plan for your business from the outset – and the time and analytical methods to tweak it until it’s perfect.
They can measure your growth on a deep level, looking at your most popular hashtags, what time of day you should post, the median age of your followers, and which tweets and statuses were your most impactful.
Most importantly, they can tailor future posts to generate the most traffic to your company website by analyzing the most effective past posts.
They can also tell you your conversion rate from social media posts, which is the key when it comes to making money off your company’s social media by getting them to your website.
3. They Prevent You From Ruining Everything
Amy’s Baking Company.
Your racist Aunt.
You know that even an unintentionally offensive joke or comment on Twitter or Facebook can cost you big time.
It can even cause hackers like Anonymous to shut down, spam, or infect your company website. It’s certainly not going to do you any favors in terms of your traffic or conversion rates, either.
In fact, a bad post may cost you serious profits for a while, or it may even force you to close your doors forever.
It doesn’t matter if you think people are overly sensitive. What matters is that if you create a post that upsets people, it could cost you your business.
Basically, your social media specialist acts as your editor and filter to prevent you from putting your foot in your mouth.
Instead, they can create posts that comment neutrally on social issues, driving people to your website because you’re a company that cares.
4. They Engage With Your Market Directly
Everyone likes to feel heard by a company when they have a complaint and appreciated by a brand whose products they spend a lot of money on.
But if you’re ignoring the inboxes, tweets, and comments you get on social media, you’re failing on customer service.
Here are some statistics to wake you up:
A study showed that 1/3 of all customers use a brand’s Facebook page to ask about a product they’re considering. That same study also showed that customers who chat with companies on social media spend 20-40% more on that brand.
The takeaway?
A social media specialist doesn’t just implement a killer social media marketing campaign.
They also help to maintain and engage your platforms. This is crucial in making your customers both heard and valued. If you don’t do it, you’re proven to lose sales.
It also means that your website will be the place people associate with product sales and service bookings. Meaning, you’ll see an increased conversion rate on your website thanks to your social media.
5. They Have The Tools You Need To Spread Your Message
If you’re focusing on just one social media platform, you’re doing yourself and your customers a huge disservice.
The people who prefer Instagram and Snapchat to Facebook and Twitter are pretty different markets.
Translation?
If you don’t streamline your content across multiple platforms, you might be completely missing either your target market or an untapped market you didn’t even know you had.
But of course, doing this isn’t easy – and it’s certainly not fast.
If you want to drive traffic to your website, you need to connect to a variety of social media users across many channels.
It’s easy to miss things when you’re caught up in the day-to-day operations of your company. But your social media expert has the tools to streamline your social media accounts, making sure your post is seen by as many eyes as possible.
That ensures a maximum number of web visitors.
Ready To Hire A Social Media Specialist To Boost Web Traffic?
We’re ready to help.
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