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Copywriting

An Easy Guide to SEO and Backlinks

An Easy Guide to SEO and Backlinks

SEO and backlinks go hand-in-hand. People need to be able to find your content online for your site to be successful. Without a site that’s properly optimized for search engines, it’s going to be far more difficult for potential customers to find you. An important tool for SEO is backlinks, which not only help drive traffic to your site, but also make you a trusted source on your business type.

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Copy That: Does Copywriting Matter?

Every inch matters. Every dollar counts. So why make copywriting the unitasker of your marketing strategy.

Copywriting is simple. That’s the general consensus. Fingers to keyboard, subject matter with an outline and a clear plan of action, and boom. Copy. Simple. Simple and wrong. Copywriting is a strategic solution to any and every small business, and it is the glue of marketing strategy.

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Olive Group believes in a better way to do business marketing. Based around the concepts of client partnership and business integrity, Olive Group utilizes a unique marketing strategy with each client that allows us to understand what each client needs, why they exist, who they are truly targeting, and what executions need to take place to make those strategies come to life.

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