Getting more exposure and gaining more customers in 2022 requires you to leverage digital marketing strategies that work. According to Statist: There are over 300 million internet users in the United States alone.

This makes digital marketing an effective tool for business owners who want to boost sales. Even customers that patronize brick-and-mortar shops conduct their searches and make orders online. The world is going digital, and your business has to keep up.

Creating and perfecting your digital marketing strategy can seem like a big challenge, especially when running other aspects of your business. But you can manage all this if you apply our digital marketing tips. 

If you are a business owner or manager seeking marketing strategies that will help increase sales, take advantage of our complimentary consultation. Schedule an appointment now.

Here are some proven tips for leveraging digital marketing to market your business and gain more customers.

  • Make your website mobile-friendly
  • Learn from your competitors
  • Pay more attention to your blog
  • Get personal with email campaigns
  • Leverage retargeting ads
  • Don’t forget social media
  • Create different content for each stage of the buyer’s journey
  • Collaborate with other businesses

Make Your Website Mobile-Friendly

Earlier, we mentioned that hundreds of millions of Americans are internet users. We didn’t say that mobile devices account for more than half of all internet traffic. Do you know what that implies? 

More people use the internet with their smartphones than with laptops and computers.

Many people would not visit your brand a second time if they had difficulty using your website with their mobile devices. If you want to gain more customers and increase sales, you need to make your website mobile-friendly.

Thankfully, most modern website themes will automatically reformat your website content to display well on mobile devices.

Scrolling on Mobile

Pro Tip: Ask your employees or friends to interact with your website and tell you how simple or complicated it was to discover products, read descriptions and make purchases. Then use this feedback to make improvements.

Learn From Your Competitors

Your competitors can teach you about your industry, target customer, and the best marketing strategy. You can learn all of these by running a google search for your related services and then going through the top search results.

Research about their:

  • digital marketing strategies; 
  • brand voice and phrasing;
  • blog content;
  • online reviews score; and 
  • other things that can help you improve your marketing.

Pro Tip: The goal isn’t to be a copycat. It is to discover what works and adapt it to your business.

Pay More Attention To Your Blog

Typing on laptop

Content creation, specifically blog articles, is an essential aspect of digital marketing. When done right, content creation can: 

  • establish your business as an industry leader
  • build trust
  • convert more sales

One way to achieve this is to ensure you provide detailed and helpful blog posts. Blog posts can:

  • help your website rank better in search engine results; 
  • advertise your products and services;
  • connect with customers; and 
  • establish your business as an industry leader.

Long-form in-depth blog posts perform better in attracting new customers than short posts. 

The average word count for best-performing articles on google is between 1,140 and 1,285 words

This puts this sweet spot at about 1,200 words. Depending on your industry, you might need to write as many as 2000 words per blog. If this seems like much, you can contact a digital marketing agency to assist.

Pro Tip: Long-form blogs aren’t a problem if you make them interesting, engaging, and packed with information.

Get Personal With Email Campaigns

Email campaigns are a great way to target those already interested in the value of your business offers. If you are not seeing results, you should review your strategy. Chances are that you are making email marketing mistakes that are hurting your business growth.

One good email practice is to send “thank you” messages when a customer makes a purchase or subversives to your services. People love being appreciated.

Another practice is to retarget customers who do not finalize their purchases before leaving your website. Sending them two or three emails about their abandoned cart can make many of them return to complete their purchase. 

You can set up these emails automatically if you use any of these eCommerce platforms.

Pro Tip: Personalize your email campaigns. Use the customer’s name and suggest products based on their location or recent purchases.

Leverage Retargeting Ads

Retargeting ads (also called remarketing ads) allow you to advertise to people who have visited your website or social media platform. This digital marketing trick can help you reclaim visitors and old customers.

For website visitors, you can use Google Ads to retarget these users and show them products that they may be interested in.

You can also use retargeting ads on Facebook. Facebook allows you to display ads to visitors who have interacted with your page, products, or website.

Retargeting Ads

Don’t Forget Social Media

Most internet users spend their time on social media platforms such as Facebook, Twitter, Instagram, TikTok, and Snapchat. To connect with these users, you need to ensure your social media pages are fully optimized and regularly updated.

Consider running social media marketing campaigns. This can help you boost brand awareness and increase sales. For instance, paid Facebook ads can help you reach specific audiences based on factors like age, gender, and location.

But, of course, you can also grow your social media channels without ads.

Create Different Content For Each Stage Of The Buyer’s Journey

There are three stages a prospective buyer goes through before making a purchase. These are: 

  • Awareness: At the awareness stage, the customer needs an overview of your business and the value it provides.
  • Consideration: At the consideration stage, the customer needs to know why they should purchase from you and not your competitor.
  • Decision: At the decision stage, the customer needs to see the specific product/service and how it would help them.

Knowing the stage of each buyer will help you deliver content that will ultimately convert into sales.

Collaborate With Other Businesses

Collaborating with other businesses that offer complementary products/services can be great for your business if done right.

This requires that you work with a business that

  • Doesn’t offer competing products/services or products/services that can be used as an alternative for yous
  • Has significant brand exposure. Their brand exposure should be at least equal to yours, if not more than yours
  • Has a product/service that pairs easily with yours
  • Is ready to make significant investments to make the campaign work

When you find the business to work with, create a joint marketing campaign and set the terms for the partnership, such as investment requirements, campaign duration, and performance evaluation metrics.


Digital marketing is the key to growing your business and getting more customers. To recap, here are marketing tips for business growth:

  • Make your website mobile-friendly
  • Learn from your competitors
  • Pay more attention to your blog
  • Get personal with email campaigns
  • Leverage retargeting ads
  • Don’t forget social media
  • Create different content for each stage of the buyer’s journey
  • Collaborate with other businesses 

While newspapers and leaflets lie on the ground, savvy business owners use digital marketing to imprint their brands on consumers’ consciousness. It is time to go digital; let’s help you get started!