We are a deeply visual species, meaning that we make selections on what we eat, how we dress, and what products we buy based on their visual appearance before anything else. That’s why businesses invest so much time and effort into their creative marketing.
Almost 10 years ago — in what seems like another lifetime — I managed a buffet-style pizza restaurant in my North Carolina hometown.It was a brand new restaurant, and very busy. Much of the work was in the prep-time. We cut veggies, folded boxes, and prepped the dining room for service. While all of these items took time, what took the most amount of time was making the dough.
Among all the types of marketing, content marketing has exploded in popularity, and for good reason. Content development has become the go-to method for a marketing agency to ensure long-term, sustained growth for their clients’ online presence. But something is missing in content marketing for the B2B space: knowing your audience. But before we jump into the urgency for proper targeting and service connections for your business, let’s clarify content.
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