Online Reputation
7 Characteristics of a Successful Brand
Successful brands leave a strong impression that sticks with the target audience. They stand out as an authority in their field, run consistent marketing campaigns and excel in areas their competitors do not.
According to the Small Business Administration, around 32.5 million small businesses currently exist in the U.S. Each year, new businesses start, while others fail. What is the secret ingredient that makes some brands excel and others flounder?
Do You Have the Right Marketing Collateral?
Marketing Collateral supports the services you’re offering
The classic definition of collateral is “something promised as security for repayment of a debt, to be forfeited in the event of a default.”
Some synonyms include ‘security’ and ‘guarantee.’ So, how does that translate to marketing collateral? Well, just as traditional collateral proves that someone will pay their debt, your marketing collateral proves to potential customers that you are who you say you are, and that when you say you’ll do something, it will get done. It’s a broad term, encompassing the entire collection of media that supports the products or services you’re offering.
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