As the new year approaches, you likely feel the need to overhaul your branding strategies and embrace new technologies and opportunities in 2022. If you’ve been in business for a bit, you likely have some tried and true strategies you’ve tested and know work. But, if you really want to step up your game, you need to add some new tricks to your tool kit.
In marketing, Word-of-mouth drives $6 trillion of consumer spending annually. Because of this, it’s deemed as one of the most effective methods of marketing a brand. Influencer marketing describes the use of online celebrities, often with a high follower count, to promote various products on social media. Have you ever seen one of your favorite social media personalities post about a new handbag or cosmetic product they’re using? If yes, then chances are they were approached by the company that produces that product and worked out a deal to endorse that item. Though there are plenty of positive elements to using social media influencers to endorse brands, it’s not the cure-all to your marketing needs. There are some cons that need to be considered before deciding if influencer marketing is right for you. Keep reading for the Pros and Cons of influencer marketing.
When consumers are so happy with your brand that they’ll forego other competitors to continue shopping with you, they’re being loyal to your brand. Brand loyalty typically occurs when a business has ensured customer satisfaction, product quality, and trust with consumers. Building brand loyalty is a key goal that every business should look to achieve in their marketing. Below are some tips on how to improve your brand loyalty with consumers.
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