social media
The Pros and Cons of Influencer Marketing
Influencer Marketing and How it Can Impact Your Brand
In marketing, Word-of-mouth drives $6 trillion of consumer spending annually. Because of this, it’s deemed as one of the most effective methods of marketing a brand. Influencer marketing describes the use of online celebrities, often with a high follower count, to promote various products on social media. Have you ever seen one of your favorite social media personalities post about a new handbag or cosmetic product they’re using? If yes, then chances are they were approached by the company that produces that product and worked out a deal to endorse that item. Though there are plenty of positive elements to using social media influencers to endorse brands, it’s not the cure-all to your marketing needs. There are some cons that need to be considered before deciding if influencer marketing is right for you. Keep reading for the Pros and Cons of influencer marketing.
How to Market Your Brand on Social Media
In 2018, a study found that your average adult spends around 142 minutes logged onto their social media accounts. By 2020, the amount of time people spent scrolling through their pages rose by 3 hours – and the number of people that are expected to access social media sites is only expected to climb within the next year. Social media marketing is critical for businesses to gain brand awareness, especially since consumers are spending less time out and about due to the pandemic, and more time browsing the web and shopping online. If there was ever a time to use social media to market your business, it’s now.
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