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website design

Tips on Hiring the Right Web Designer

Advice on Hiring the Right Web Designer for Your Website

Hiring the right web designer for your website is important if you want to make a good impression. If your site looks out of date, visually unappealing, and runs poorly – you’re not going to see much traffic. In order to find the right designer for the job, however, you’ll need to do your research. In this article, we’ll go over some important tips on what you can do to ensure your designer is a good fit for your business website.

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Do You Have the Right Marketing Collateral?

Marketing Collateral supports the services you’re offering

The classic definition of collateral is “something promised as security for repayment of a debt, to be forfeited in the event of a default.”

Some synonyms include ‘security’ and ‘guarantee.’ So, how does that translate to marketing collateral? Well, just as traditional collateral proves that someone will pay their debt, your marketing collateral proves to potential customers that you are who you say you are, and that when you say you’ll do something, it will get done. It’s a broad term, encompassing the entire collection of media that supports the products or services you’re offering.

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Olive Group believes in a better way to do business marketing. Based around the concepts of client partnership and business integrity, Olive Group utilizes a unique marketing strategy with each client that allows us to understand what each client needs, why they exist, who they are truly targeting, and what executions need to take place to make those strategies come to life.

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