Today it is not enough to hire and work with just any marketing agency Tacoma. You would like to ensure that you partner with a Tacoma marketing agency that not just takes the time to listen to your business goals, objectives, and message but also helps drive tangible and desired results. This will ensure that your business enjoys the highest return on marketing investment.
Social media influencers are online personalities that have amassed a large following and earned credibility in a specific niche. Whether it be fashion, fitness, travel, or lifestyle – these influencers have become an authority on what they post about. When a business is looking to market their products online, they often seek out influencers within a similar industry to help with promotion. For example, say a surfboard company is looking to promote their brand through Instagram. This company could then employ the help of a surfing influencer, who would create posts on their page using products from this specific brand. Thus, actively promoting the brand’s products to their loyal followers.
In marketing, Word-of-mouth drives $6 trillion of consumer spending annually. Because of this, it’s deemed as one of the most effective methods of marketing a brand. Influencer marketing describes the use of online celebrities, often with a high follower count, to promote various products on social media. Have you ever seen one of your favorite social media personalities post about a new handbag or cosmetic product they’re using? If yes, then chances are they were approached by the company that produces that product and worked out a deal to endorse that item. Though there are plenty of positive elements to using social media influencers to endorse brands, it’s not the cure-all to your marketing needs. There are some cons that need to be considered before deciding if influencer marketing is right for you. Keep reading for the Pros and Cons of influencer marketing.
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