Social media influencers are online personalities that have amassed a large following and earned credibility in a specific niche. Whether it be fashion, fitness, travel, or lifestyle – these influencers have become an authority on what they post about. When a business is looking to market their products online, they often seek out influencers within a similar industry to help with promotion. For example, say a surfboard company is looking to promote their brand through Instagram. This company could then employ the help of a surfing influencer, who would create posts on their page using products from this specific brand. Thus, actively promoting the brand’s products to their loyal followers.