How to Successfully Run a New Product Launch
According to Harvard Business School, studies show that 95% of 30,000 retail products fail each year. This is typical for many small business owners who attempt to make a new product launch.
The biggest problem with launching new products is the lack of preparation. Many companies are focusing too much on designing and manufacturing a product. As a result, this delays the work of getting ready for the actual launch until it’s too late.
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