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Content is King, But Target Audience Rules the Kingdom

Among all the types of marketing, content marketing has exploded in popularity, and for good reason. Content development has become the go-to method for a marketing agency to ensure long-term, sustained growth for their clients’ online presence. But something is missing in content marketing for the B2B space: knowing your audience. But before we jump into the urgency for proper targeting and service connections for your business, let’s clarify content.

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What is Strategic Marketing?

Marketing vs. Strategic Marketing

They are not the same.

As a marketing executive, I am often asked, “What is Strategic Marketing?” But clarifying one definition is hard, when marketing alone is challenging to define. Take a look at Merriam-Webster sometime. There is a vagueness to defining marketing that makes it nearly impossible to firmly grasp. But for the sake of simplicity and this article, lets go with this:

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The In’s and Out’s of Law Firm Marketing

The In’s and Out’s of Law Firm Marketing

We’ve observed that many lawyers could care less about digital marketing.   We’ve also noticed that many law offices have a very poor presence online.  Not only a poorly built website, but no social or media presence. It leads me to believe marketing their law firm is unimportant.  Unfortunately, their practice will continue to be overtaken online by those who are putting an effort into marketing their law firm.

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Olive Group believes in a better way to do business marketing. Based around the concepts of client partnership and business integrity, Olive Group utilizes a unique marketing strategy with each client that allows us to understand what each client needs, why they exist, who they are truly targeting, and what executions need to take place to make those strategies come to life.

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