We are a deeply visual species, meaning that we make selections on what we eat, how we dress, and what products we buy based on their visual appearance before anything else. That’s why businesses invest so much time and effort into their creative marketing.
Digital marketing and print advertising both come with their own strengths and weaknesses. Additionally, one form of marketing may prove more effective for some businesses than others. There’s a lot of factors that go into determining which method of marketing is right for you. By educating yourself on the advantages and disadvantages of both types of marketing, as well as learning what both involve, you can get a clearer idea of which route you’ll probably want to take before building a strategy.
In 2018, a study found that your average adult spends around 142 minutes logged onto their social media accounts. By 2020, the amount of time people spent scrolling through their pages rose by 3 hours – and the number of people that are expected to access social media sites is only expected to climb within the next year. Social media marketing is critical for businesses to gain brand awareness, especially since consumers are spending less time out and about due to the pandemic, and more time browsing the web and shopping online. If there was ever a time to use social media to market your business, it’s now.
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