Local Marketers Helping Local Businesses Succeed

Hiring the right marketing agency to help promote your brand is important. While some companies opt for out-of-state agencies to help them develop their marketing strategy, it does present some potential problems. Hiring local marketers, however, can make the process easier and helps not just you, but also your community. If you’re a Tacoma-based business trying to decide what local marketing agency is right for you, keep reading to see why hiring local could be the best choice for you business.

A Local Marketer Knows the Area

Your local marketing agency is going to understand more about your audience than marketers from elsewhere. One thing to consider – they don’t just work in your area, they live there. They’ll know exactly what the area is like, the local marketing trends, and they’ll have the ability to market in a way that speaks to local consumers. This is especially important if you run a business that requires in-person customers to survive, such as a grocer.  

Since there’s no distance gap, local marketers will also be able to get a better understanding of who you are as a business. The better your marketer understands your brand, the better the results will be when promoting it. You don’t want someone who’s just pulling information about your hometown off of Google, right?

A Local Marketer Will Have Local Connections

Your local marketing agencies will have first-hand experience working with other businesses in your area. Meaning that they already have clients established in your area and could help you connect to nearby companies. This is great for businesses that can benefit from partnering with local companies to promote their brand.

It's Easier to Stay In-Touch with a Local Marketer

With a local marketing agency, you’ll never have to worry about time zone differences when it comes to communication. You’ll have the comfort of knowing that if you need to get in contact with them, you’ll always be on the same time. This is an important factor when choosing a marketing agency, since you’ll want someone who’s easy to get in touch with as often as needed.

It’s also helpful if there ever comes a time when you want to have an in-person meeting with your marketers.

Marketing in Tacoma: Why Choose a Local Marketer?

Hiring a Local Marketer Supports Local Business

As a fellow local business, you’re in this together. With all the difficulties the pandemic has presented to small businesses, it’s more important than ever that we unite as a community. Supporting local businesses has a positive, direct impact on where you live and operate, especially when it comes to the local economy. Much of the money you spend at local businesses ends up going right back into the community. In fact, it’s been found that for every $100 spent at a local business, around $68 is kept within the city.

Less Stress and More Time to Focus on Your Business

When hiring local, you’ll have more peace-of-mind in knowing that your marketing team is fully in-touch with marketing changes in your area. Which means you’ll spend less time trying to keep up with current marketing trends in your city, and more time actually focusing on managing and improving your business.

A Local Marketer Can Create a More Personalized Strategy

Since your local marketers are pretty much, in a sense, going to be your neighbors – they can get to know you and your business on a personal level. Which has a profound impact on how that marketer helps you develop a strategy. They can actually visit your business and gain a better understanding of your operation and its needs from an expert point-of-view. That hands-on approach won’t be available when you hire an out-of-state agency that’s thousands of miles away.

Looking for a Great Marketing Agency in Tacoma?

Are you in need of an agency that understands the Tacoma Market and specializes in creating custom marketing strategies for local businesses? Call Olive Group today or leave us a message to get started. Our local experts will be there with you every step of the way while we work together to create the perfect strategy for your business. Schedule your free marketing meeting today and see why Olive Group was rated in the top 3 marketing agencies in Tacoma!