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Unique Branding Strategies to Take Advantage of in the New Year

As the new year approaches, you likely feel the need to overhaul your branding strategies and embrace new technologies and opportunities in 2022. If you’ve been in business for a bit, you likely have some tried and true strategies you’ve tested and know work. But, if you really want to step up your game, you need to add some new tricks to your tool kit.

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7 Characteristics of a Successful Brand

Successful brands leave a strong impression that sticks with the target audience. They stand out as an authority in their field, run consistent marketing campaigns and excel in areas their competitors do not. 

According to the Small Business Administration, around 32.5 million small businesses currently exist in the U.S. Each year, new businesses start, while others fail. What is the secret ingredient that makes some brands excel and others flounder?

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Olive Group believes in a better way to do business marketing. Based around the concepts of client partnership and business integrity, Olive Group utilizes a unique marketing strategy with each client that allows us to understand what each client needs, why they exist, who they are truly targeting, and what executions need to take place to make those strategies come to life.

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