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SEO

Content is King, But Target Audience Rules the Kingdom

Among all the types of marketing, content marketing has exploded in popularity, and for good reason. Content development has become the go-to method for a marketing agency to ensure long-term, sustained growth for their clients’ online presence. But something is missing in content marketing for the B2B space: knowing your audience. But before we jump into the urgency for proper targeting and service connections for your business, let’s clarify content.

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What is Strategic Marketing?

Marketing vs. Strategic Marketing

They are not the same.

As a marketing executive, I am often asked, “What is Strategic Marketing?” But clarifying one definition is hard, when marketing alone is challenging to define. Take a look at Merriam-Webster sometime. There is a vagueness to defining marketing that makes it nearly impossible to firmly grasp. But for the sake of simplicity and this article, lets go with this:

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How Social Media Can Increase Your Lead Conversion

Social media is a great tool to help you connect with customers. Keep reading to learn how social media can increase your lead conversion.

The nuances of social media can confuse even some of the best marketers.  Especially with how quickly social platforms are changing and developing.  The tactics involved in lead conversion can be so sly now, you’re not even aware that it is a sales funnel.  (more on those later)

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Olive Group believes in a better way to do business marketing. Based around the concepts of client partnership and business integrity, Olive Group utilizes a unique marketing strategy with each client that allows us to understand what each client needs, why they exist, who they are truly targeting, and what executions need to take place to make those strategies come to life.

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