They are not the same.
As a marketing executive, I am often asked, “What is Strategic Marketing?” But clarifying one definition is hard, when marketing alone is challenging to define. Take a look at Merriam-Webster sometime. There is a vagueness to defining marketing that makes it nearly impossible to firmly grasp. But for the sake of simplicity and this article, lets go with this:
Marketing Collateral supports the services you’re offering
The classic definition of collateral is “something promised as security for repayment of a debt, to be forfeited in the event of a default.”
Some synonyms include ‘security’ and ‘guarantee.’ So, how does that translate to marketing collateral? Well, just as traditional collateral proves that someone will pay their debt, your marketing collateral proves to potential customers that you are who you say you are, and that when you say you’ll do something, it will get done. It’s a broad term, encompassing the entire collection of media that supports the products or services you’re offering.
There are lots of marketing firms out there, but how do you find the best one? Keep reading to learn how to find the best marketing firm for your business.
Let’s face it. Not all marketing firms are created equally and it’s difficult to decide on the best marketing firm for your business. You’ve got gigantic major market firms with a powerhouse staff all the way down to sole proprietors or one/two person shops. You don’t want to put your faith and money in the wrong marketing agency, just to find out they actually have a terrible track record, they’re unable to meet your business’s specific needs, or they just aren’t a good fit for your type of business.
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